Management Team

Lindsay Pennal

Executive Director, NHL Coaches’ Association

Based in Toronto, Lindsay Pennal (formerly Artkin) has over 17 years of corporate strategy, business development, marketing and communications experience across a range of industries including finance, bioscience, technology, education and sports. From 2006 to 2016 Lindsay held progressively more senior roles within the Canadian financial services industry before launching a consulting practice to assist companies with developing and executing their business development strategy. Lindsay has provided consulting services to the NHLCA since November 2016 before joining the Association full time as its President in January 2019. She holds a Bachelor of Commerce from McGill University.